Interview with FashionUnited Country Manager Lori Hernandez
Couture Fashion Week is partnering with FashionUnited for the third time in 2016. What a great occasion to interview Lori Hernandez, Country Manager for the USA and Canada to tell us more about our valued partner.
Lori, for those who don’t know FashionUnited yet, what do you do?
FashionUnited is an online B2B platform for the fashion industry. We provide fashion professionals with the latest industry news, fashion jobs, business intelligence and many other services. FashionUnited is kind of a one-stop-shop destination for everything that you need to know if your heart beats “fashion”.
How did FashionUnited begin?
Our CEO, Lennard Minderhoud, formerly worked as an agent for a sportswear brand and noticed a lack of one platform that offers various services that are crucial for fashion professionals, so FashionUnited was born! Those working in fashion have busy schedules, therefore providing one platform with multiple services and features is very convenient and time efficient. You can visit FashionUnited if you are looking for a new professional challenge but also if you would like to be in the know about what is going on in the industry.
What is your role at FashionUnited?
I am the FashionUnited Country Manager for the USA and Canada. In this role I take care of different marketing and HR tasks. For instance, I support and consult fashion companies that are looking for a new employee. Employer branding is also a vital part of my work. Companies want to share insights into the company culture and values to attract the candidates that can relate to it and see themselves working there. Apart from working closely with fashion companies, I’m also in touch with fashion trade fairs and other crucial industry events.
Couture Fashion Week is also featured on FashionWeekWeb. Can you tell us more about it?
FashionWeekWeb is a platform that is dedicated to fashion week news. We noticed a need for one website with Fashion Week content. FashionWeekWeb is the result. Our editors report from Fashion Weeks around the globe, from Fiji to New York. Super exciting!
You are the country manager for the USA and Canada, are you active in other countries?
Yes, FashionUnited was founded in the Netherlands in 1998. Almost 20 years later we are active all around the world. We serve fashion professionals in more than 20 countries by offering them our services.
More information: FashionUnited.com and FashionWeekWeb.com
Chinese celebrity model and actress Candice Zhao will close the “Elysium Fields” collection by Andres Aquino fashion show, 8:00 pm on Saturday February 13, 2016 at the Crowne Plaza Times Square in New York City.
Bymara, the luxury Spanish footwear brand, will present a selection of stunning designs on the runway as part of the Andres Aquino fashion show at Couture Fashion Week New York. Marking the prestigious brand’s first appearance at CFW, the fashion show will be held at 8:00 pm on Sunday February 14, 2016 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan, in the heart of the Big Apple.
New York-based designer Elcy Cortorreal will present her latest elegant collection of womenswear during the upcoming 23rd season of Couture Fashion Week in New York City. Marking the designer’s second appearance at the prestigious event, the fashion show will be held at 4:00 pm on Saturday February 13, 2016 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan.
Designer Fatou Ndene Ndiaye will present her latest collection of womenswear at Couture Fashion Week New York. Marking the designer’s second appearance at the prestigious event, the fashion show will be held at 6:00 pm on Friday February 12, 2016 at the Crowne Plaza Times Square Manhattan, 1605 Broadway, New York City.
Designer Lainy Gold will return to Couture Fashion Week New York with the showing of her latest collection entitled “Fragile.” The fashion show will be held at 4:00 pm on Sunday February 14, 2016 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan, 1605 Broadway, New York City. It will be part of Couture Fashion Week’s 23rd season, and marks Lainy Gold’s third show at the event.
Renowned celebrity fashion designer Catalin Botezatu will present his latest collection during the 23rd season of Couture Fashion Week New York. The highly-anticipated fashion show will be held at 8:00 pm on Friday February 12, 2016 at the Crowne Plaza Times Square, 1605 Broadway in New York City.
Acclaimed artist-designer Alexandra Popescu-York will make her fifth appearance at Couture Fashion Week New York with the showing of her latest collection entitled “Unleashed.” A regular favorite of CFW audiences, Ms. Popescu-York’s fashion show will be held at 6:00 pm on Sunday February 14, 2016 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan, in the heart of the Big Apple.

