Couture Fashion Week New York Supports The Water Initiative®: Clean Water, Healthy Life

The Water Initiative Participates in Couture Fashion Week New York


Couture Fashion Week (September 15-17, 2012 at the Waldorf-Astoria, New York City) is pleased to announce its support this season for The Water Initiative® (TWI).  The Water Initiative® will have an exhibit for all three days of CFW, where guests will be able to visit, ask questions and learn more about the organization.

Since 2008, TWI has worked to bring potable water to developing countries.  TWI’s total solution approach combines innovative processes and technology with local knowledge-based distribution.  It is the only company which designs and distributes in-home devices addressing a country’s unique water issues.  The result is affordable and convenient water, free of contaminants such as bacteria, viruses, arsenic, and fluoride.

Kevin McGovern, successful entrepreneur who founded SoBe Beverages and brought alpha hydroxyl acids (AHAs) to the skin care/beauty world, is the leader of TWI.

For more information on The Water Initiative® visit:

Couture Fashion Week is a multi-day event showcasing couture and luxury fashion. It also includes exhibits of luxury brands and fine art as well as world-class entertainment and receptions. The event is held at the Waldorf-Astoria in New York City and is attended by upscale consumers, invited VIPs, the press and high-end store buyers. Couture Fashion Week offers unique promotional opportunities for luxury products and services.


Visit the event website for more information:


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